An evidence-led reminder of how best to approach ‘Established Liberals’ when speaking to ordinary people about climate and ecological breakdown. The conclusion: “get Established Liberals, who are sensitive about their social position but are feeling a growing existential fear about the future, to feel brave enough to speak out, by showing them that others in their group share their fears and are willing to question existing social norms and systems,” with the important caveat that: “alongside this shift is a need to not tell the audience what to do via a specific call to action. Instead, offer an invitation for Established Liberals to join with others in determining shared responses that they are drawn to.” We’re also asked to consider people’s unmet needs of security, autonomy and connection, and provided with a suggestion of the ‘emotional jobs to be done’.