A Noisy Conversation and a Tolling Bell

“Showing aid works for the poorest, by providing life’s basics, can shift support. The big question is whether and how we can tell a story in a way that centres our shared humanity and equal dignity…we aren’t trying to change values – we are trying to align our cause with people’s existing values…What if we frame our work as a chance to fight for what our neighbours already love about people and planet?”