“An experiment in the future of creativity”, asking “what if our creativity was used in service to life on earth?” Their brief to the marketing industries (and beyond): “We need to help human civilisation come back to life. To remember that nature is our extended family, the original source of beauty, solace and joy. To rekindle an ember that somewhere, deep down, still glows within them.” Also see The Good Advert, and the more wry Atmospheric Agency.
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