Behind the Voting Intention

“Based on deep dive polling of voter priorities and testing of ‘mock manifestos’, the report looks at what the most important voter groups want to hear during the election campaign – including the ‘Don’t Knows’, voters who have switched from Conservative to Labour, and those who are backing Reform UK. The report dives deep into the nuances of the views held by the British public that might not be captured through headline voting intention and dives deep into the eight key groups that will shape the outcome of the next general election.”