Blue Wall Primer

Insight on the traditionally-conservative seats that may swing this election. “Blue Wall seats are largely found on the outskirts of big cities or in prosperous commuter towns of England, mostly – though not exclusively – in the south east… defined by a much higher than average number of graduates, and slightly more older voters, non-white voters and homeowners… marked by a level of social liberalism that is typically above the national average but far above the average for ‘Red Wall’ constituencies… and there’s a significant disconnect between the values of voters in these seats and what they perceive the values of the Conservative party to be.”