Building For the Right War Before its Too Late

In response to the realisation that bad actors are well ahead in the new media game, “we’re standing up a next generation narrative campaign: a distributed creative force that turns big moments into viral content within hours, not days. We’re investing in pods of internet-native creators and connecting them with strategists, designers, and distribution infrastructure. Our goal: coordinated infrastructure to make fast decisions and flood the zone so our worldview can compete when and where people are deciding how to make sense of this moment… multiple pods with different focuses on audiences, content types, and stories to disrupt or amplify… the true ‘alt-left pipeline’: creative, bold, loud opposition to having our rights stripped away.” Also see