Communicating For Change: Framing Your Messages

A simple and accessible guide to effective communication design, offering six clear principles beginning with ‘Lead with shared values’. “As communicators, we need to remember that the people who make up our audiences aren’t blank slates. They interpret our messages through the lens of their existing beliefs, associations, hopes, and fears. ‘Narrative framing’ refers to a process by which we adapt our communications to reflect these deeper values and emotions. This allows us to challenge unhelpful narratives and encourage more constructive ones.”