New research, which included a “first-of-its-kind survey”, reveals six “key findings about the state of British culture – and what this could mean for those of us working to change culture nationwide.” The findings in brief are: “1. Individualism is our default – but not when we get issue-specific; 2. Precarity is seen as our new normal – and people support bold action on extreme wealth; 3. More of us believe the economy is rigged; 4. We see health as a national resource; 5. Politicians are seen as ‘not like us’; 6. Some mindsets cluster together, with major implications for social change work.” The final finding suggests that coordinated effort by actors working on different issues to move one “lynchpin mindset” can maximise collective impact with a “positive spillover effect.”


