“How do we get people of all political identities to willingly support social progress without compromising anyone’s values?” With a ‘New Narrative Form’ that “speaks the language of allies we’ve ignored,” and moves from the “narrative identity of being fixers of a broken world, to the next narrative of being builders of a better one.” To do this, we must “begin our thoughts and proposals with aspirational rather than problem statements.” Does it work? Apparently: “campaigns that have used next narrative approaches have already raised billions for progressive causes; engaged millions of people from across the political spectrum in institutional, legal, and historic progress; increased hope; and decreased stigma. Nothing theoretical about it.”


