Funding Narrative Change

A lot is being written about how to fund narrative change work effectively at the moment. If you hadn’t already seen that, or would like a refresher, this is helpful. It asks: “what can we do to capture attention and meaningfully shift the mindsets on our issues? And how can we do that in a way that prioritizes shifting narrative power to the groups affected by the issues we’re talking about?” In answering them, Palassio references Jody Myrum’s articulation of a now familiar refrain: “changing beliefs and behaviors at scale cannot be achieved by a single movement, organization, or campaign. Narrative change is a fundamentally collective endeavor, and the transformation we seek to achieve requires a broad set of actors to work together over time to advance a shared vision.”