Getting the Story Right

A quick overview of four data-backed principles for communicating about climate in the lead-up to the election. Which are: “1) Climate leadership is a vote-winner. People expect the next government to crack on and invest; 2) Caring about climate and nature is normal. Most people do.; 3) Climate action is happening everywhere and it’s great news. Make it feel real to people.; 4) Empathise. Times are tough and some people are worried about potential costs. It’s the government’s job to make the transition fair and exciting.” In short: show climate action is “Normal; Joined Up; Possible; and Common sense.” Download the guide for data and practical steps. Also see links to briefings in our ‘Events’ section below; their latest guide on Trust and Influence; and questions about the latest iteration of Britain Talks Climate.