Global Report: Later Is Too Late To Act On Climate Change

Multiple framings of 18 different policies were tested with nearly 60,000 people across 23 countries (accounting for 70% of the world’s population) to explore two questions: “1) Does the world want action on climate? 2) How can we motivate the public to accelerate progress?” Alongside finding that “urgent, generational” messaging is effective, they also find that ‘limitation’ frames, including the words “mandate, ban or phaseout,” have much lower support compared to frames like “upgrading, setting standards, making solutions accessible, and reducing dependency.”