Globally representative evidence on the actual and perceived support for climate action

Evidence pointing to global pluralistic ignorance, “wherein individuals around the globe systematically underestimate the willingness of their fellow citizens to act,“ suggesting that “raising awareness about the broad global support for climate action (is) critically important in promoting a unified response to climate change.” Notable stats from their survey of 130,000 individuals across 125 countries: “69% of the global population expresses a willingness to contribute 1% of their personal income, 86% endorse pro-climate social norms and 89% demand intensified political action.”