Harnessing Narrative Persuasion For Good

“Bridging the gap between academic study and impact storytelling for political and social change.” A thorough discussion of what it means to work with narratives in pursuit of pro-social change. It includes a consideration of the language we use in the field, and the need to consider broader audiences as we do. It also explores the role of ‘undernarration’ in harmful narratives and how to balance fact and emotion to promote healthy narratives – a topic in need of further study, so a timely opportunity for academics and practitioners to collaborate.