“A first-of-its kind, culture-first look at audiences to understand who climate communications are currently reaching, who they may be leaving out, and how to integrate more climate content into media…Existing maps see audiences through the lens of those who care about climate change and those who dismiss it. But these maps don’t reveal what people are interested in when not thinking about climate. To build a media strategy that reaches new audiences, and contributes to a better climate future, we need new maps!” Also see ‘What’s your creator vibe?’.
Inter-Narratives Community
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