How to Tell Real Stories About Impact

Organisations “tend to share vignettes and profiles, not stories,” but “telling compelling stories and telling stories about impact do not have to be in conflict.” If we craft stories with care, about changing systems collectively as part of an ecosystem, connecting to human experiences, “we avoid contributing to harmful narratives that make it impossible to change systems and cultural narratives.” “Organizations are important collaborators and accomplices in change work. Let’s let our stories show how it’s done.”