“Solutions journalism, better known in Europe as constructive journalism, is bolstered by newsroom data that shows audiences respond better to climate stories that illustrate human ingenuity, courage, and drive. These human stories largely make up the kind of news that most people actually care to consume… If we want to avoid audiences turning away from climate conversations, we need to invest in people-centred stories that we know audiences like because they find them more immediately relevant and relatable to their own lives… In practice it means reporting on how communities are finding it harder to live in healthy and fair ways, but also what people from all walks of life and all sectors are doing to fight for that sustainable future… We need to hear the human stories of the energy transition. What is working and what isn’t, how entrepreneurs, small businesses and corporations are changing their practices in recognition of the fact that British people care so deeply about climate and nature.” See an example of this kind of storytelling here.
Inter-Narratives Community
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