How Wilders Hacked Human Psychology to Win an Election

“Authoritarian political movements capitalise on real phenomena that threaten peoples’ values, like falling living standards. They also manufacture threats or portray changes as threatening…like migration…pinning the origin of the threat on marginalised groups and/or an ‘elite’.” Butler offers several lessons for progressive communicators to reach the movable middle before deceptive, self-serving authoritarians do, including focusing messaging on “reversing the growing gap between the very richest and the rest of society so that people can always afford to support themselves and their families.”