Impact Storytelling: the Ecosystem, the Evidence and Possible Futures

An extensive new report, “designed to help answer some big questions, like: what is the ‘impact storytelling’ ecosystem? Who are the key players? What evidence is there that impact storytelling works? What are the gaps, and where should we be focusing our attention next?” It finds that “there is an abundance of energy, work, research, expertise and experimentation happening across the UK in this early-stage ecosystem. And it’s only just beginning. This ecosystem of storytellers is, as strategist Liz Manne puts it, ready to ‘go to the next level’ – to collaborate more, learn from each other, and accelerate our growth and impact to meet the scale of the challenges we face.”