Messaging guide: Connecting the Climate & Cost of Living Crises

Re-upping this research from last year as the guidance is very relevant to this government’s latest energy strategy announcements re: oil and gas licenses etc. Crucially the research shows that it is unhelpful to even engage with the idea of ‘trade-offs’, even if we intend to debunk and discredit. Evidence suggests we’ll be more effective if we root our messages in shared values, which this guide offers an example of.