Moving Mindsets: How British People Think About Health Has Changed

Reveals that “we are at an important inflection point. More collective mindsets on health are emerging and old mindsets are being applied in new, more systemic ways. Over the last six years, the way we think about health in the UK has changed.” This has implications for communicators, which are explored in detail, but in brief: “1) Position public health asks as national initiatives and needs. 2) Reinforce the idea that when all of us have what we need to be healthy, our communities thrive. 3) Use an expansive, inclusive definition of ‘nation.’” (Part of the Moving Mindsets programme)