Adland copywriters being too clever for their own good? Or a neat bit of messaging that balances fear with hope, whilst implying the top-down/ground-up source of popular climate narratives.
by Patagonia (covered in The Drum)
Adland copywriters being too clever for their own good? Or a neat bit of messaging that balances fear with hope, whilst implying the top-down/ground-up source of popular climate narratives.
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