Perceptions of a Just Transition in the Built Environment

“Given the significant impact of the built environment, how can we frame messaging in a way that secures broad buy-in and attracts more attention to the urgent transition needed in the sector? This report tested three distinct narratives through a large-scale poll, surveying 20,229 people across 10 European countries—the largest study of its kind on this topic. The three narratives emphasise the importance of a built environment transition in different manners: Pragmatic, Futuristic, and Insecurity. Through the poll results, these narratives are proven to significantly influence respondents’ view on the topic of built environment transition.”