Pop Culture: Bursting the Climate Communication Bubble

In their whitepaper last year, New Zero World suggested that “to create a sustainable future, we must inspire the public’s imagination and emotions and set out the media and creative industries’ unique abilities to captivate audiences through their superpowers of storytelling, entertainment and engagement.” One year on, they “hope to build on those insights, by providing simple, actionable frameworks and examples to empower communicators of all kinds, working across disciplines around the world to go beyond awareness raising and information sharing, and instead use culture to shape a future to fall in love with, not fear”, seeing culture as a “cheat code”, and the need for a “cultural ecosystem view” instead of a “firehose”. They conclude that “what got us here, won’t get us where we need to go”.