“Newspapers such as the Sun and the Daily Mail published 42 editorials in 2023 arguing against climate action – nearly three times more than they have printed before in a single year… The cost of net-zero…was consistently framed by right-leaning newspapers as something British people…‘just cannot afford’. These papers invariably fail to mention the costs of inaction.” As we know, investments in action are minor compared to the costs of inaction, and as Climate Barometer data suggests, public opinion is in favour of acting – but this could be changing.


