Reframing Narratives Around Care and Informal Work in Kenya, the UK and Zimbabwe: A synthesis of national research

Research intending to “identify the dominant narratives that influence public perceptions of care and informal work,” which “enabled the researchers to develop and test new narratives that could be used to improve public attitudes towards care and informal work.” In the UK we are encouraged to “Lead with the idea that caring is a collective activity that holds society together and contributes significantly to the wellbeing of the nations. This can shift people’s perceptions of care.”