Reimagining Advertising

What happens when you ask leaders of the advertising industry to “redirect its super powers towards the greater good of the people and planet”? A cohort of 12 changemakers from diverse parts of the advertising ecosystem… gathered to participate in a 6-month process… embodying systems thinking, futures thinking and imagination practices, to help align visions of the future with actions in the present… What became clear is that nobody needs a new framework. Instead what emerged as the primary need at this point in time was the requirement to invest in people and give them the space to connect, collaborate, create and challenge the status quo in a safe space.”