Shattered Britain

The latest update to the ‘seven segments’ of the British population, charting where they’re at across a set of ‘drivers’, ‘fault lines’, their views on Immigration, Economics, and Climate, Politics, and the media they consume. The well-known segments receive a fresh taxonomy and distribution, as the political picture evolves, offering “a look upstream not just at what different groups think, but why they think it.” The four ‘drivers’ are “A crisis of trust; Exhaustion and struggle; Rising threat perception and a Loss of agency”. The ‘fault lines’ that help explain the division in Britain: “Appetite for change and risk; Simple or complex solutions; Individual agency; Conspiratorial thinking and ‘finding my own truth’; Multiculturalism and identity; Social disconnection; Attitudes towards free speech; The importance of identity.” There is also a webinar.