Strategic guide: Speaking to Persuadables during the general election

69% of the general population are ‘persuadable’. To reach and engage them, when climate is not top of the agenda, we need to “understand as much as we can from their perspective”. This piece explores Persuadables’ relationship with the general election, and outlines “how we can better engage with them on climate change at such a crucial time.” It focuses on: “What’s going on? (What factors during this intense campaign period influence their support of climate action?)”; “Who’s involved? Four segments to look out for this election period”; and “Tips for engaging with the Persuadables this year. Depending on their attitude towards politics.” Also see.