Talking Social Security

Thorough guidance for communicating about social security. There are ‘framing principles’, ‘key metaphors’, ‘stats that tell a story’, ‘words that work’, ‘common attacks’ and insight around ‘where the public are at’. The core message includes: “No matter what we do for a living or where we live, many of us want pretty similar things. A warm home, time with family and friends, a rewarding job. Most of all, we want to feel excited and optimistic about tomorrow, knowing we can cope with whatever life has in store. But right now, for too many of us, the future feels uncertain… The social security system should be designed to be a springboard: helping us when we want to change careers, retrain or find a job. And, at those points in all of our lives, when we need to prioritise other things, it should be there to ensure you don’t face the worry and stress of losing the things you’ve worked hard for, or have to put family, friends and your community second.”