“We need to ensure a constant flow of engaging, visually pleasing, and stimulating content that resembles activists’ social change values and ways of thinking.” All around the world, when imagining the future they want “people consistently come back to a set of themes: parks, community, dinner tables, people hugging or holding hands. Naive? Cliché? That’s what I thought at first – I questioned the method. But then I realised that these are things we are working for: and they are just unfamiliar to us because we were afraid to talk about them, so we allow those images to remain distant from politics. If that is the world we want, we need to make it common sense through repetition that makes it familiar.”


