The Big Thing People Miss When Talking About Values

Taylor explores the three main ways that ‘values’ tend to be thought of – as individual characteristics, organisational beliefs, or a communications tool – and suggests a deeper orientation to better support their “possible transformative power” for change efforts. “Values influence the way we collectively make decisions about what is important in the world; they determine what we see as necessary and desirable in the face of social and environmental violence and injustice… We should be asking ‘how can we co-create and sustain cultures in which different values are foregrounded and championed?’… (it’s) less about using values to connect more people to our particular issue area, and more about addressing the underlying, root causes of why we find ourselves facing so many interconnected challenges in the first place.”