Unnatural Disasters – Communications Guide

“‘Attribution’ is a complicated science, and it can be tricky to articulate the precise impact of climate change… while people are increasingly noticing that the weather is changing, they don’t always connect the dots to climate change (in fact, half believe the changes to be “natural”)… In our message testing, a platform grounded in the notion of “unnatural disasters” boosted support for action on climate change by 10 p.p. overall (12 p.p. with Republicans and 8 p.p. with Democrats).”