What Messages Might Reform be Vulnerable To?

Echoing a finding above, new research suggests that “by far the most impactful” message, when attempting to persuade Reform voters away from Reform, was a ‘corporate interests’ message “highlighting the money that Reform has taken from different interest groups, oil and gas especially, to question Farage’s motivations.” This message “pushed down not just on favourability to Farage, it was the only message to significantly reduce willingness to vote for Reform. It decreased Farage’s numbers as best PM, increasing Starmer’s lead over him in the two-way version of this question.” Overall we are reminded that “Reform is strong when the conflicts in British politics are cultural. They are potentially weaker, and Labour stronger, when the conflicts are economic.” The recommendation? Go “centre on culture (safe and unspectacular), and left on economics…actively seeking conflict and attention on the latter to raise its salience – especially as it relates to voters’ cost of living concerns.”