Who are Reform UK’s ‘Red’ and ‘Blue’ Voters? Part 2

Following on from part 1, we learn of the two key factors driving support for Reform: voters are “more likely than not to think the country is getting worse, and more likely than not to feel disrespected.” Just 3 in 10 Reform voters say they feel respected, and 95% of Reform UK supporters believe Britain is in decline – which is “significantly out of step with the broader public”. 92% believe that “politicians don’t listen to people like me” and overall “tend to express economically populist sentiments, broadly agreeing that the economy is structured in a way that doesn’t benefit ordinary people,” with 74% “thinking big businesses take advantage of ordinary people” and 78% saying “rich people are able to get around the law more easily” – which explains why Reform are “positioning themselves as the party of domestic ‘family capital’, rather than national and international capital”.