Who Are Reform UK’s ‘Red’ and ‘Blue’ Voters?

Insight from a new initiative that aims to “act as a repository of insights and practical advice” for those who are acting on the challenge of the rise of deceptive right-wing populism in the UK. “This is the first release of our three-part series on Reform UK’s voter coalition — who are they, what do they think about regulation, and most importantly, how can progressives do a better job of reaching them?” They find that “although Reform UK – and UKIP before it – have often been depicted as a party of older, small-state, Brexit-supporting voters, this view is simplistic and increasingly outdated. In reality, the party draws together a much more complex coalition… this analysis aims to inform the strategic choices of progressive campaigners seeking to engage, persuade, or contest these voters, particularly those of us making the case for strong social and environmental protections.”