Towards a UK Public Engagement Strategy
“We need a comprehensive public engagement strategy, as called for by the Climate Change Committee and Chris Skidmore’s Net Zero Review.” This report “defines public engagement, makes four key asks, outlines the vital components for a public engagement strategy to succeed, and includes a number of case studies of successful campaigns delivered by UK councils.” Might also be worth mentioning the sewage.
Passing the messaging stick: Changing The Narrative About First Nations
“We pull back the curtain on how reframing, message testing and implementation of new narratives gets done. And we hear how this work done for and by Aboriginal and Torres Strait Islander communicators is changing how Australians perceive these communities and with it enabling long overdue recognition not merely of rights but of the leadership of First Nations on protecting our environment.”
The Messaging Handbook: How To Write An Impactful Message
“Whether you are a spokesperson preparing for an interview, a campaigner writing copy or an organiser prepping for the doorstep, you need to think about how your message will be received by the people you want to reach. This Handbook offers guidance on how to write impactful messages, including broad principles, specific examples and full narratives to use.” (Thanks for sharing Funmibi Ogunlesi)
Politicians have a public mandate for climate leadership
Evidence that climate risks are a more effective focus than co-benefits and costs: “the far bigger political danger…is being caught on the wrong side of a visibly growing problem and looking complacent or blind to the risk…The public might not know the policy detail; but they know that climate change is a major long-term risk to their own families and communities, and are waiting for leadership.”
Messaging guide: Connecting the Climate & Cost of Living Crises
Re-upping this research from last year as the guidance is very relevant to this government’s latest energy strategy announcements re: oil and gas licenses etc. Crucially the research shows that it is unhelpful to even engage with the idea of ‘trade-offs’, even if we intend to debunk and discredit. Evidence suggests we’ll be more effective if we root our messages in shared values, which this guide offers an example of.
Messaging guide: How to talk about public services
“Without well funded healthcare, water, energy, care, education, transport, our economy can't function. This guide will help you advocate for the services we all rely on. We will be co-hosting a session about how to best campaign for public services in a moment of interlocking crises.” (Thanks for sharing Funmibi Ogunlesi)
Messaging Guide: Contains Strong Language
“How can we speak clearly and powerfully about racism? What language moves a mainstream audience towards an anti-racist cause? Which words should we be avoiding? How do we explain structural racism? Answers to these questions and more can be found in Contains Strong Language, released in July 2023 by communications research initiative Reframing Race. The guidance draws on original, groundbreaking qualitative and quantitative (20,000+) studies to equip campaigners and advocates with effective ways of talking about race and racism. Our evidence shows that new ways of talking can lead to new ways of listening.”
How to Live Meaningfully with Climate Anxiety
A practical deep dive into ‘climate anxiety’: how to talk about it, live with it, and act on it. “To prevent climate mental health challenges, think of: ‘Do a favor, work with neighbors’ And to treat climate mental health challenges in ways that can spread, think: ‘Peer-sharing for scalable caring’.”
Bridges from prison: making the case for jobs and relationships
This report, supported by Porticus, explores how the public tend to think about people in and leaving prison, and how to build understanding and support for employment opportunities and supportive relationships.
Communicating about vaccination in the UK
The culmination of a research project to explore how people understand vaccination in the United Kingdom with the goal of improving access and uptake.
How Can Content Help Unlock Imaginations?
The team at Rubber Republic propose an approach to testing engaging content around future visions, to help people connect to different futures and their own agency in reaching them.