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Messaging

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Populist vs mainstream language – surprising results

Theme: Reactionary

Narrative work type: Messaging, Tactics

We tend to assume that populist leaders use simpler language, which helps them appeal to a broad base. This investigation suggests that view is outdated – we should check our biases.

Author: The Conversation, Ross D Franklin

Britain Talks Climate: Toolkit launched

Theme: Climate & Ecology

Narrative work type: Issue narrative, Messaging, Tactics

An evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change.

Author: Climate Outreach

The impact of pity-based appeals on British aid perceptions

Theme: Social Justice

Narrative work type: Issue narrative, Messaging, Tactics

Insight into how to communication aid and development

Author: Richard Darlington

The Great Reset is Undemocratic

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

It’s always fascinating when reactionary and progressive perspectives overlap. In this case, a staunch anti-capitalist suspects foul play in the WEF’s orchestrating of The Great Reset.

Author: Frederic Laloy

A Look at the ‘Fascist’ Agenda Behind the ‘Great Reset’ and the WEF’s Reboot Propaganda

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

Useful overview of media that seeks to paint the World Economic Forum's Great Reset efforts as fascist.

Author: Bitcoin.com

The US Election Narrative War

Theme: Reactionary

Narrative work type: Deep narrative, Messaging, Narrative Strategy

Anat Shenker Osario joins the NEF podcast to discuss the narratives that have been at play during the US election, and the lessons we can learn for our work.

Author: NEF

It’s Time To Reset

Theme: Culture change, Economy

Narrative work type: Messaging

North Face goes all Patagonia with a pledge to “challenge ourselves, our athletes and everyone” to “be the change we seek”, fronted by Lena Waith & Alex Honnold.

Author: The North Face

The #WalkAway campaign

Theme: Reactionary

Narrative work type: Messaging, Tactics

Grassroots or ‘astroturf’? Either way, this 2018 effort is back, using appropriately compelling voices to encourage people to leave the democratic party.

Author: The WalkAway Foundation

We are standing on a precipice

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

Douglas Murray on Triggernometry on how the collapse of western civilisation will be the fault of unruly social justice warriors, hellbent on cancelling history, rather than spiralling global heating or rampant inequality....

Author: Douglas Murray, Triggernometry

Global Elites Announce ‘Great Reset’ Plan—And It’s Even More Radical Than the Green New Deal

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

Article by the editorial director of the Heartlands Institute: “For those of us who support free markets, the Great Reset is nothing short of terrifying."

Author: Justin Haskins, The Hill

“Build back better” – The Latest Code Phrase for Green Global Tyranny

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

Breitbart on how "BBB is actually a United Nations invented phrase and what it actually means is more world government, more green taxes and regulation, more expensive energy, more identity politics, more corporatism — and, of course, less freedom and entrepreneurialism.”

Author: James Delingpole, Breitbart

Framing Vaccines in the US

Theme: Covid-19

Narrative work type: Messaging, Tactics

Addressing the role that ‘moral foundations’ play in state-led efforts to encourage people to take vaccines. Also references similar research that focused on climate action.

Author: You Are Not So Smart

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