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Economy

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Attachment Economics: everyday pioneers for the next economy

Theme: Care, Culture change, Economy

Narrative work type: Deep narrative, Issue narrative

On ‘the challenge of creating a new economic story from the ground, rippling up from the ‘bottom’, from the experiences in communities but capable of reaching outwards and upwards.’

Author: Onion Collective, Jessica Prendergrast

Regeneration Rising: Sustainability Futures

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Data

This marketing trends report, surveying 3k people in China, UK and USA, suggests a framing shift from ‘sustainability’ to ‘regeneration’, and claims that ‘people are looking to brands to lead the way.’ 

Author: Wunderman Thompson

The Rona Report – One Year On

Theme: Care, Covid-19, Economy

Narrative work type: Messaging, Narrative Strategy

(US) ‘A narrative landscape map of the nexus of Covid-19, workers, jobs, and the economy’, with insight approaches and ‘possibilities’ that we can all learn from. See part 1 here.

Author: This Is Signals, ReFrame

Recapture the Rapture

Theme: Culture change, Economy

Narrative work type: Deep narrative

A book by Jamie Wheal: "Slowly over the past few decades, and now suddenly, all at once, we’re suffering from a collapse in Meaning. Fundamentalism and nihilism are filling that vacuum, with consequences that affect us all... It’s vital that we regain control of the stories we’re telling because they are shaping the future we’re creating. To do that, we have to remember our deepest inspiration, heal our pain and apathy, and connect to each other like never before."

Author: Jamie Wheal

The Disinformation Dozen

Theme: Economy, Reactionary

Narrative work type: Data, Tactics

New analysis by the Centre for Countering Digital uncovers how a tiny group of determined anti-vaxxers is responsible for a tidal wave of disinformation - and shows how platforms can fix it by enforcing their standards.

Author: Centre for Countering Digital Hate

Building A Better Society: have we run out of new ideas?

Theme: Culture change, Economy

Narrative work type: Deep narrative

‘Centrist politics as we’ve known it is dead...are the culture wars simply a distraction from the fact that there are no original ideas on the table?’

Author: Russell Brand, Adam Curtis

Imagined Futures: Douglas Rushkoff & Jamie Wheal

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Deep narrative

Two thinkers dancing at the edges of the transition explore “reclaiming the rapture narrative”, and the complex and uncertain “potential future of humans and technology” on the Rebel Wisdom YouTube channel

Author: Rebel Wisdom

Open Call – Driving The Human

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Deep narrative

An open call for submissions to shape “sustainable and collective futures that combine science, technology, and the arts in a transdisciplinary and collaborative approach.”

Author: Driving The Human

Stories For Life

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Deep narrative, Messaging

Proposing an answer to the question “how might our stories help design an Economy in Service to Life?”, aimed at a broad audience of people engaged in storytelling across culture.

Author: WEALL/GEC

The Library of Possible Futures

Theme: Culture change, Economy, Social Justice

Narrative work type: Deep narrative

A look at how ‘Future Shock’-inspired “pop futurism” is evolving to “conjure slower, more restorative, community-driven futures that are just as irresistible”.

Author: Atlantic

Narrative Change: How Changing the Story Can Transform Society, Business, and Ourselves

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Narrative Strategy

“What matters most for any organization, community, or person is the story we tell about ourselves—and the most effective way to shake things up is by changing the story.”

Author: Hans Hansen, Columbia Business School

A Messaging Guide for a Wellbeing Economy

Theme: Culture change, Economy

Narrative work type: Issue narrative, Messaging, Narrative Strategy

A detailed and practical guide for how to talk about the economy, to help steer it towards being a ‘good economy’ and away from its current ‘dangerous’ form.

Author: NEON, PIRC, WEALL

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