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Every two weeks we send out a newsletter full of narrative ideas and resources. We’ve catalogued these ideas by theme and category, which you can search below:



Are You Building Something?

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Narrative Strategy, Tactics

A straightforward argument that “lasting and meaningful change only happens when people come together for a shared purpose, when they deliberate together, and when they act together, even when the future seems unknowable and the road uncertain,” because “structural change is rooted in people, human beings, and the power we can create with each other when we find values we share, and our capacity to turn those values into sources of power.” Ganz emphasises how “organising is about enabling people to speak for themselves. It’s not a charity project. It’s a justice project,” and “it’s not enough to just have campaign after campaign” we have to be “building collective capacity…and you can’t do that without structure.” He sees that there has been “a whole lot of mobilising, but it didn’t turn into building infrastructure, into developing leadership. And unless you’re building at the same time you’re fighting, you wind up with nothing.”

Author: Marshall Ganz; SSRI

An Actual Plan to Beat Fascism

Theme: Climate & Ecology, Economy, Fascism, Social Justice

Narrative work type: Narrative Strategy, Tactics

“An incredibly practical guide to what you need to do”. Reflecting the spreading sentiment that ‘we’re on our own now’, Shenker-Osorio encourages people to get beyond “writing to their congressman” and instead, focus on “creating social proof locally” with various practical ways of demonstrating “that lots of people in your community feel the way you feel”, for example with signs, hats, t-shirts, or “painting of a barn.” She also notes that the fundamental rupture has not happened for most people yet, and when it does, there will be “extraordinary possibility”, but “we have to stop thinking that tinkering at the edges of the old ways that we have done things is going to yield a new result.” The journey beyond autocracy is one of “resistance, refusal and ridicule”, and means building a “strong, active in-yer-face labour community”, because ultimately “the future is made out of the decisions we take collectively.” Also see.

Author: Anat Shenker-Osorio; The Ink

Don’t Be Fooled. They Lie as Easily as They Breathe

Theme: Climate & Ecology, Economy, Reactionary, Social Justice

Narrative work type: Framing, Insight, Tactics

On how Trump and Musk’s mission “to destroy the restraints of regulatory democracy on unfettered capitalism, wherever it may have taken root in the world,” and their “preference for unregulated markets deliberately detached from democratic institutions” makes one thing clear: “capitalism is hostile to democratic processes and institutions.” Understanding this helps us recognise how, “slowly and skilfully over the last decade, the billionaire class has worked to delegitimise the slow process by which America’s democracy has widened the net of inclusion and diversity,” by “dismantling the process of inclusion and diversity” with “the propaganda campaign labelled ‘the culture wars’ — in reality a war between capital and labour.” A lesson for us: stop “actively negating the ‘culture wars’ framing” and instead celebrate “the wider democratic advance.”

Author: Ann Pettifor; System Change

Amygdala Hijack

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Tactics

We are being forced into a ‘breakdown loop’, of burnout and ‘compassion fatigue’, by powers seeking to exploit the self-interest and ‘othering’ that such states provoke. “Fight-flight-freeze is ground zero for the toxic state of our politics, and it’s very much an equal opportunity affliction. None of us is immune. Everyone everywhere is freaking out. And so it is that something that starts in our private thoughts ripples out into the world, and helps to create the chaotic reality that we’re all inhabiting.” Evans asks “whether it’s possible to reverse the polarity of the cycle — so that a vicious circle becomes a virtuous spiral, and a breakdown loop becomes a breakthrough loop” which reorients us towards a positive, cooperative, hopeful ‘tend-and-befriend’ state. Evans encourages us to join in the “absolutely crucial step” of figuring this out, by learning to “untrigger”, “hold fast” and “let go”.

Author: Alex Evans; The Good Apocalypse Guide

The Psychology of Collapse

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Insight

A fascinating study of how “we’re wired to ignore the apocalypse.” Includes a look at the difficulty in countering ‘reactance’ (perceived threats to personal freedom), especially in highly individualised cultures; cultures which also make it difficult to care long-term when your brain literally sees your future self as a different person. We also learn that it’s not just Trump who has a principle of ‘never admitting you’re wrong’ — many of us do, thanks to ‘information disconfirmation’ and ‘selective perception’. We also tend to “express hostility or even aggression toward anyone who challenges the dominant structures,” shooting messengers thanks to ‘spontaneous trait transference’, where our brains conflate the threat with the person warning us about it. We’re also happy with lies provided we benefit from them, and think “it’s not cool to overreact”.

Author: Jessica Wildfire; Sentinel Intelligence

Feeling the Risk We’re In: an Invitation to Collaborate

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Narrative Strategy, Tactics

Responding to an insufficient popular response to the risks we face in these times, “we’re sharing this invitation to defibrillate our collective imagination. And because the problem is not about an information deficit but a great stuckness, we believe creative responses have a better chance of intervening well in policy, industry and culture.” Their guiding star “is for people to experience the emotional realisation of the true level of risk we’re in, while feeling equipped to act,” with the ambition of “replacing the values of consumption and production with care and freedom”. This is a proactive, practical attempt to develop systems and structures, and equip people to “make a difference”, kicking off with six parallel strands of work at the end of March, to which we’re all invited.

Author: Alex Lockwood, Clare Farrell, David Bent; Absurd Intelligence

Breaking the Ouroboros and Ushering in New Possibilities

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Deep narrative, Tactics

An exploration of what it will really take to change. “What we have tried before and what we continue to centre, has not worked – cannot work – and so we need to transmogrify our efforts to be what is required in these days of pain and horror; to break the ouroboros and welcome in new possibilities.” Taylor reflects on how the change sector adopts the narrow logic of ‘one thing at a time’, applying it “to the complex and inherently interconnected nature of the crises we face, unintentionally creating an environment of competition…and missing the truth found in the convergence.” She suggests that the “common success metrics and data-proven strategies found in the campaigning of today could very much be a poisoned chalice, undercutting our efforts in the long term.” So “we need to create together different work which intentionally and explicitly has, as its focus, the need to respond to the crisis of values and the deep separation between human beings and nature,” and ultimately, “we must slow down”.

Author: Ruth Taylor; Culture Soup

Icebergs of the Heart

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Deep narrative, Tactics

An invitation to join in with designing a mapping tool for the foundations of better futures, which includes deep ‘ontological and mythological’ foundational shifts, e.g. from the ‘separation myth’ to a ‘relational ontology’, and from ‘linear time’ to ‘cycical and spiralic deep time’. “I have seen many, many ‘diagnosis’ icebergs before, but never one attempting to represent the more beautiful world our hearts know is possible… so I made these. It’s still – and will remain – a work in progress, so your insights are welcome with open arms and heart! What resonates? What’s missing? How do we birth this future together? Or is it already being birthed — by us and through us? What communities do we know already embody these worldviews? How can we learn from them?”

Author: Hajar Tazi; LinkedIn

The Struggle for Narrative Power in the Time of Audacious Racism

Theme: Economy, Social Justice

Narrative work type: Narrative Strategy

Quick guidance for an ecosystemic narrative strategy that “advances racial justice and brings people into solidarity with each other.“ Offering three focuses: “1. Keep telling OUR stories; 2. Grow the narrative ecosystem; 3. Stop reinforcing harmful dominant narratives,” with the recognition that “narrative work is long-term work. It requires boundless creativity, courage to experiment with new ways of telling powerful stories of equity and justice, and solidarity, resources and investments in growing the narrative infrastructure, and ecosystem. It requires hope and deep belief in our ability to win and bring about justice and joy in a world that seeks to erase our existence.” We are encouraged to begin “with the seed of a vision for a world where black, brown, queer, and immigrant communities are thriving. Let each of our imaginations be the soil from which this seed grows into reality.”

Author: Nikko Viquiera (Race Forward); Just Writing

Reclaiming Hope for Alternative Futures

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Tactics

You’ve heard of Three Horizons, Two Loops, Icebergs and maybe even MLP, but how about the Petals? This new model provides a timely update to systems change work, recognising that “all these models, without fail, position the radical as outliers – trying to break in – rather than centre-ing them as dominant forces of change, reinforcing their radicalism as oddity.” Responding to the “system-level dismissal or sniggering at those suggesting an alternative,” the model’s creators “wanted to convey emerging and alternative futures practitioners less like oddities or outliers and more like a new beginning at the heart of the model,” recognising that “what we call emergence is not often new at all, but rather being resurfaced or finally noticed by the mainstream.” Maybe “we’ve just been looking in the wrong place, blinded by the light of capitalism”, maybe what we need to replace an economic system “which continues to dominate despite having such an overwhelming and obvious incompatibility with human and planetary survival (let alone social and racial justice)” is already blooming.

Author: Jessica Prendergrast; The Onion Collective

Reimagining the Cultural Narrative: Art and Storytelling for Systemic Change

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Deep narrative, Narrative Strategy

The author of At Work in the Ruins and host of The Great Humbling addresses “the importance of narratives in shaping our understanding of the world and how they can help us navigate the complexities of life, especially in the face of ecological crises”, exploring the role that “art and storytelling” need to play “alongside science and data” as we respond to “our collective human predicament.” They touch on the risks of using “art as a communications tool” and “doubling down on the logics of modernity” by clinging to narrowly-rationalist perspectives, and encourage us to consider “four kinds of tasks for an age of endings”. Hine suggests that we already live in “uninhabitable worlds,” – “the ‘future’ is already over, it’s just not evenly distributed yet” – but is encouraged by evidence of “engaged surrender,” “honourable harvests” and people “starting small”. We are left considering what a “12-step programme, where the addiction is on the scale of a whole culture or a whole society” might look like.

Author: Dougald Hine, Nate Hagens; The Great Simplification

The Science of Communicating Hope

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Insight, Messaging, Narrative Strategy

“Anger mobilises, hope organises.” Coombes reflects on what neuroscience tells us about focusing on what’s going wrong in our stories, and becoming “more aware of how our biology might be driving our strategy…asking ourselves whether we are motivated by a desire to punish or to heal,” noticing for example that “when we witness kindness, our brain processes it as if someone is being kind to us, which in turn drives us to be kind.” Also, given that our brains are “wired to accept what is familiar… we need to shift our focus from what currently is, to showing what could be. From raising awareness to changing awareness,” which “on the most basic level, means reinforcing the idea that we are all human beings and that this identity should shape policymaking.” Stories are therefore more than just comms, they are a way to “rewire our brains and reshape our communities.”

Author: Thomas Coombes; hope-based communication

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